Two Platforms Merged and Called the Result Something New
Covers the Elance–oDesk merger of 2013–14 and the 2015 rebranding as Upwork, with figures on platform GMV and contractor numbers from the company's 2018 IPO prospectus.
Section 5 of five
The Trade
The platforms, marketplaces, and intermediaries that built a business on matching independent workers to work.
3 pieces in this section
Everything for Five Dollars, Until It Wasn't
Fiverr launched in 2010 on a single fixed price. Nine years later it went public. The distance between those two facts explains the company.
The Craft Marketplace That Became a Public Company
How a Brooklyn craft site turned its sellers into a balance sheet — and what happened when they noticed.
The other sections
Eight landing pages. Every piece is reachable from one of them, or from the archive.