One Man Rented a Room and Named the Thing
Covers Brad Neuberg's opening of the San Francisco Coworking Space in August 2005, the Hat Factory that followed, and the coining and early spread of the word 'coworking'.
Section 4 of five
Coworking
The rooms, buildings, and companies that gave independent workers somewhere to go — from a San Francisco loft in 2005 to the WeWork collapse.
5 pieces in this section
The Valuation That Required a Different Definition of Real Estate
WeWork invented a metric to justify its price, and the market took eighteen months to stop believing it
Before Coworking, There Was the Serviced Office
The serviced office and the coworking space sell the same square metre at different prices by telling a different story about who is in the room.
The other sections
Eight landing pages. Every piece is reachable from one of them, or from the archive.